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About Us

A rare media agency that continues to remain proudly independent, Indian and indomitable.

We, at Diason Advertising, offer bespoke media strategy, planning, buying, implementation and allied services.

However, unlike the typical network affiliated media agency that is under immense pressure to show profits to their MNC owners, we're under no obligation to any entity to chase revenues over our clients’ true interests.

So we will not drown you in a deluge of  unnecessary information in the guise of strategic planning but use our learnings and insights honed over thousands of man-years of delivering ROI driven media campaigns to crystallize a blueprint that's guaranteed to deliver real value.

As to the kind of research we have access to, we remain one of the rare independents who subscribe to all the key media data that's available for India, including

  • Indian Readership Survey (IRS),
  • Indian Markets and Media Study (IMMS),
  • Broadcast Audience Research Council (BARC)
  • ORG MAP
  • BARC Optimizer
    • among others.

    So you can leave all the competitive media analysis to us and focus on your business.

    We may be specialists in bespoke media planning, but we measure our campaigns on actual business results, not just media performance units.


    It helps that we commenced operations in 1982, and have a perspective on media that has been honed over several decades of witnessing the ups and down of the Indian media industry. We are also members of Advertising Agencies Association of India (AAAI), Indian Broadcasting Foundation (IBF), Audit Bureau of Circulations (ABC), Advertising Standards Council of India (ASCI) and Media Research Users Council (MRUC).