A rare media agency that continues to remain proudly independent, Indian and indomitable.
- We believe in constructing and delivering carefully curated media neutral plans based on rigorous research using systems and processes that have been perfected over decades of working with some of the most prestigious names in the industry.
- Which is why our clients swear by us and will think a million times before they even consider challenging our media allocations.
- Talk to us only if you're seeking an agency that will transform your approach to media investments and help you rediscover the power of data driven media planning.
The TV medium reaches more than 800 mn individuals in India, which makes it a very crucial medium when it comes to spreading brand awareness and audience engagement. We have expertise in TV media planning and buying and have attained efficiencies in media campaigns for our clients.
With more than 100000 registered publications in India, and more than 100 Mn copies of them sold every single day, the print medium is well present across the length and breadth of this country. We offer media planning and buying services across the Print medium.
There are more than 350 private radio stations operational across more than 100 cities and towns in India and about 450 Government of India owned All India Radio FM stations covering reaching 52% of India’s population, hence making it a medium for the masses and for good brand recall.
The story of public Internet access in India goes back to 1995, when on the 15th of August that year, VSNL introduced Internet services in India. By the year 2000, only 0.5% of the Indian population had access to Internet facilities. Circa 2019, the number has grown to 500 million, with a growth rate of 32%, and the number is only growing. Owing to these statistics, the Internet Marketing platform has become integral for all the brands and marketers to include in their media plans. With benefits like cost efficiency, vast reach, absence of geophysical barriers and real time tracking it has become a very attractive and value for money proposition.
We offer strategic media planning services across all mediums - TV, Print, Radio, Digital, OOH and OTT platforms.
Research
The backbone of a good campaign is thorough research. We use a host of audience and market research tools to churn through a sea of data, and come up with the prized catch, CRITICAL INSIGHTS!.
Strategy
The essence of strategy is choosing what not to do. We build your media strategy based on your key goals and business objectives, extensive competitive mapping and situation analyses to arrive at a detailed action plan.
Efficiency
Maximizing output, minimizing input; that’s one ethos we truly strive upon. Driving efficiency and continuously optimizing is a top priority, thereby making the deal a value-for-money proposition and delivering optimum ROI.
